Overview with tools, template, software, best practices and alternatives
Why do Social Media Teams do Reports?
Social media is viewed as a powerful force in the modern generation. It is an innovation that is used by many people for communication. Very high percentage of people has social media accounts online, which they use for sharing their thoughts and ideas.
Social media teams do reports so as to provide the team update and factual information about a specific subject within a particular timeframe. People can also learn the things that are happening around the world from other people’s post.
The growth and progress of the team’s social media projects is shown in a social media report. It can be in a snapshot, in which the numbers for a selected period will be shown and with no history attached. The statistics can also be compared on a week over week basis.
Above all, social media teams generate reports because it serves as an efficient channel of communication by presenting real and fresh information that is covered in a specific period of time.
How do Social Media Teams usually do Reports?
The generation of a social media report is essential to show the team’s progress and report.
Social media teams create reports by choosing important subjects within a particular period of time. The team’s approach is usually comprehensive, in such a way that the contents of the report are not complicated to the team members.
Reports for social media teams usually comprise a collection of information and stats, which is reflected by the team’s specific social media strategies and goals. The team can make use of information such as followers, clicks, retweets, and favorites.
Followers give the team an idea on the number of people who want to be associated with a specific trade name. There are three things that people follow – the content, the brand’s popularity, and the vanity metric. Retweets signify people’s interest on a subject. These also show the exposure of a subject to people who are not one’s followers. Favorites are social proofs that show people’s curation, appreciation, and bookmarking on a topic.
Typical questions/metrics/topics that are usually covered in reports Social Media Teams are doing
Reporting for management teams covers the following:
- Which data and stats do you plan to include in the report?
- What positive and negative cues do you think should be included in the report?
- How many follows, clicks, likes, shares, comments, and re-tweets did you have?
- Were the comments in your post mostly positive or negative?
- What are your short-term and long-term goals utilizing social media?
- What kinds of social media are you going to utilize in order to meet your short and long-term goals?
- What specific social media strategies and goals do you think are involved?
Advantages & Best Practices of doing Reporting for Social Media Teams
Reporting for social media teams presents a number of advantages.
First, the social media followers can be identified and quantified by the team. The number of followers can help the team make inferences on the brand’s popularity, reach, and fans’ awareness. People follow certain trade names to get the content from the subject’s profile and to show their appreciation for that subject. As the follows of one’s trade name grows, the influence of that subject becomes stronger.
Reports for social media team also determine if someone famous or influential has followed, re-tweeted, or made the team’s brand name a favorite. This is a great boost to the team as that influential factor can attract more fans to the social media’s profile. It is also a social proof, allowing other people to see that one’s trade name is being taken seriously by big people.
Social media reports can also present the total engagement of the people to the team’s trade name. It summarizes certain factors, such as the total clicks, re-shares, likes, and comments, allowing the team to see the interactions on a social media subject.
Problems & Pitfalls Reporting for Social Media Teams usually has
Reporting for social media is a central force for the modern era, since it utilizes the power of the internet to make it work. However, there are some problems with social media reporting.
The reporting method is usually via social media, which uses online access. The main pitfall in using internet connectivity is poor or absent internet connection. Without a stable and working online access, the team will not be able to send the report to other team members. As a result, team members will not be updated with new information about the status of the team or the project.
Social media reports are tedious to do since followers, clicks, re-tweets, and favorites are all represented by numbers, and such figures have to be complete and accurate. Since determining figures involves accuracy, it consumes time and it can hamper the other activities of the social media team. It can divide the team’s time between the regular tasks they do in the workplace and the tasks they have in doing the report.
Why Teamreporter is great in doing Reporting for Social Media Teams?
Teamreporter is an application that is designed to replace status meetings with schedule report mails.
Teamreporter helps capable of doing reports for social media team, since it can be integrated to the various existing applications that the social media team is using. In addition, its full flexibility allows the team to adjust it to the team’s workflow and environment. For instance, the report’s queries can be modified by the team so as to align it to the team’s goals and objectives. Another feature is the capability to change the scheduled report mails. The users can modify the day and the time of the reminder mail to suit the workflow of the team. Users can also create their team and add team members immediately, just like the group chat boxes in the social media.
The application does not require extra software and it just be used by e-mail or a web browser, allowing the users to save time as they do not have to be familiar with anew software. Additionally, Teamreporter facilitates communication with the team members with their regular e-mail addresses. Teamreporter notifies the members via e-mail and requests the team members to submit information about their achievements, plans, and problems. Based on the answers of the team members, the application will generate a summary and submit it to all members the following day.
Overall, Teamreporter’s flexibility and automaticity helps the team to operate efficiently than usual.
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Teamreporter is free for small teams (up to 4 members)