Overview with tools, template, software, best practices and alternatives
Why do Marketing Teams do Reports?
Marketing teams generate marketing reports so as to provide updates to the whole business team.
Communication is essential to any business groups, since it maintains the work ongoing within the given timeframe. Effective communication facilitates success within a team. A team with no means of communication is not expected to deliver optimal results as compared to a group that has a solid stream of communication among its members.
Thru reporting done within the marketing team, all team members will be informed and updated on the status of the marketing team and the project. Reporting for marketing teams will highly benefit the business team, especially the remote or virtual teams. Virtual teams are complex business groups that need constant communication as the members are dispersed in various locales and time zones.
Reports are also being done by marketing teams so as to inform and update the whole team about the status and progress of the team or project. A triad of elements that can be included are the achievements, plans, and conflicts. Positive notes, in the form of accomplishments, are included in marketing reports so as to boost the team’s self-confidence in performing their tasks. It increases the team’s spirit, boosting the momentum of each marketing team member. This can positively influence the sales they generate within a specific timeframe. Marketing reports can also help the team devise a smart plan, which is used as a basis to construct effective strategies. Moreover, a marketing team can formulate short-term and long-term plans with the help of the information in the marketing report.
Problems can be revealed in writing marketing reports and such conflicts can be actual or potential. Actual problems are those issues or challenges that are currently being faced by the marketing team while potential problems are those issues that are foreseen to develop as problems for the team. With the problems indicated in the marketing report, the marketing team can brainstorm as a team on the possible ways to solve the existing problem and to prevent the potential problem.
The presentation, analysis, and interpretation of data are another reason why marketing teams generate marketing reports. These processes will enable the team to study the business trends within a specific timeframe. Based from the information synthesized by these processes, the marketing team will be able to determine if the team’s sales is going up or down. This gives them the opportunity to make necessary changes to the formulated plan so as to deal with the changes in trends.
How do Marketing Teams usually do Reports?
Marketing reports demand a complete understanding of the correct format and language on how to write it. In addition, it utilizes an analytic approach to organize information that provides support to the conclusions of the team’s sales.
In writing a marketing report, the team should collate all necessary information. The primary things to be considered are the precise account of the business as well as the products that are being promoted or sold. In addition, the target audience should be included in the report, since they constitute the users of the product or the service. Without the target audience, it will be difficult for the team to boost the sales.
If the team used survey tools, comprehensive explanation of the survey groups or focus groups should be included in the report. This is to cover the existing and potential market of the marketing team. In addition, the survey tools and the results of the survey can be presented in text format. Quantitative data can be presented using graphs or charts instead of tables. Usually, sales figures are shown using graphs like bar, line, or pie graphs. A brief explanation about the figure is then included so as to provide textual representation of the graphical data. In addition, comparison of data can also be done. For instance, the sales in the past month can be compared to the sales in the present month so as to determine if there has been a boost or decline of sales. In addition, it is also important for a marketing team to include their projection to the business’ market and sales. This is to lay foundation to a specific plan, strategies, and action to meet the marketing team’s target within a specific time frame.
Typical questions/metrics/topics that are usually covered in a report Marketing Teams are doing
Marketing teams generate a report that includes the following:
- What product or service are you going to market to the client?
- What marketing activities did you implement today?
- What was the clients’ response to your offers?
- What things do you view as your marketing strengths and weaknesses?
- Do you see any marketing opportunities open for you as part of the team and the team itself?
- What are the actual marketing threats have you encountered?
- What are the potential marketing threats that you foresee in the future?
- What is your overall marketing plan? Is your plan at par with the business’ vision and mission?
- Based on the team’s plan, what marketing actions and strategies will you implement?
- Did the marketing actions you implemented meet the goal? If not, what necessary changes can you do to meet the goal?
Advantages & Best Practices of doing Reporting for Marketing Teams
Reporting for marketing teams is very vital to the team in some reasons.
Marketing reports present assessment data to the marketing team, which includes achievements and problems. Accomplishments can be sources of motivations for the entire team while the problems can be sources of learning for the team members in the future.
The data coming from the marketing team’s assessment will be used to formulate an effective goal for the team. The planning phase involves the SMART principle, which stands for specificity, measurability, attainability, reality, and time-boundedness. A plan that follows the SMART principle is likely to deliver successful results to an individual or to a team, like the marketing team.
In line with a SMART and concrete plan, the marketing team’s report can also help the group in identifying effective strategies or actions that can be implemented in order to successfully meet the goal. The strategies should also be discussed by the team and they should be done consistently and within a specific timeframe as well. The strategies can also exploit the team’s strengths so as to create a solid move towards attaining the goal.
Reporting for marketing teams also presents the results of doing the actions specified in the marketing plan. The results can reflect the goal as met, unmet, or partially met. If the marketing team has met the goal, it can be an indication of an effectively formulated plan paired up with solid team marketing strategies. If the goal is partially unmet, the marketing team can tweak some areas that were not effective for the team. For unmet goals, the marketing team can review the formulated plan in the marketing report and re-check if the plan is at par with the SMART principle. Once the marketing team has ensured a concrete plan, then resetting of actions will follow as well as re-evaluation of outcomes.
Problems & Pitfalls Reporting for Marketing Teams usually has
Reporting to marketing teams is advantageous to a business team; however, it also has some disadvantages.
Identification of the marketing segment is one of the ingredients of the marketing report. This links to the identification of other competitors and products that make an effort to meet the needs of the marketing segment. There are two issues concerning the marketing needs. The first is the risk of overestimating the power of the competitors, which may decrease the self-confidence of the members of the marketing team, forcing them to quit things prior to the start of marketing. In addition, the team can also misidentify the need by overlooking the unique features of the product or service. A business’ marketing segment may be the same for various business groups, but it does not mean that the marketing segment has the same needs from each company.
Sometimes, the marketing team presents an analysis of the market size in order to evaluate the growth of the market excluding the market share. A market analysis gives the team an overview on how their market segment is growing. There are times that the marketing report is limited to the analysis of the market size, which can be insufficient to see the whole scope.
Team members can also be pre-occupied by their other tasks, which hamper them from generating a complete and highly accurate marketing report. The considerable time consumed by writing a marketing report can affect the time a team member has for his other tasks. Aside from a potentially incomplete and inaccurate marketing report, members of the marketing team might not successfully accomplish their other tasks. As a result of becoming defocused, both the marketing report and the regular task may not be finished by the team member.
Some marketing teams tend to view the status of the marketing team and the project, setting aside the past and the future aspects of the project. This can lead to the marketing team’s failure to determine the project’s future, which can greatly affect the project’s progress.
Why Teamreporter is great in doing Reporting for Marketing Teams?
Teamreporter is a program that helps business teams connect with each other thru scheduled report mails. It reduces the need of the team to meet live or face-to-face. In addition, it can support small teams of up to four members and signing-up just takes up to less than a minute.
Reporting for marketing teams is not an issue for Teamreporter, since it is designed to generate synthesized reports for the team. Status reports are sent to the entire team, including pertinent information such as achievements, plans, and conflicts.
Teamreporter notifies the team members via e-mail, asking them to send the necessary information. Based from the responses from the marketing team members, Teamreporter will generate a summary of the reports, which will be sent to all team members the following day.
Flexibility is another feature of Teamreporter, which turns it into an asset to the team. It can be customized into the team’s workflow, in which marketing leaders have the power to modify the questions and also the reminder mail schedule for the team. In addition, it can be integrated to the other existing applications used by the team, making it a perfect application buddy.
Teamreporter does not need additional or new softwares as it is fully functional using an e-mail or a web browser. The marketing team will not require any additional logins, accounts, or login credentials; they just need to use their regular e-mail addresses in communicating with other team members.
Aside from Teamreporter’s user-friendly and automated interface, it can also configure the specific members of the marketing team who will get the reports and who will be given reminders to send updates.
Overall, Teamreporter serves as a great tool for marketing teams, as it helps them share knowledge, inspire others, solve problems, and track the progress of the team and the project.
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Teamreporter is free for small teams (up to 4 members)